Hire SEO Expert for content optimization is perhaps one of the most important factors in achieving high rankings in the major search engines for your website. Content of your site that will sell your products and make known to your visitors what services or information your site has to offer.
1. Unique and fresh content
If you are copied content from other website, then Search Engines will punish you website mainly Google. Even don’t post duplicate guest post or articles. This will harmful for your site and may leads to get penalties your website and your ranking will goes down than its current rankings. Before submitting any content, make sure it is not already exists. You can use some online websites like Copyscape, SEOSnacks, Dupli Checker to check duplicate content.
2. High quality content
High quality content is always king. Use targeting keyword in your content. Try to write keywords in first paragraph and last sentence it may make your content better. Maintain keyword density in your content otherwise your website will get punish for Keyword Stuffing. Don’t write too short or too long content. If your article is too short then search engines can easily identify that your content is spam. That’s why most of article submission sites only approve articles more than 300 words.