Now a days SEO and SEM are not competing with each other they become complementing each other. Dallas SEO Expert is not focusing on using one or the other, they implement a strategy that used both SEO and SEM together. This can create a synergy that increases traffic to your website. More at this moment let me first define these terms:
SEO- SEO (Search Engine Optimization ) is the process of improving the visibility of a web page or website in all the major search engine’s search results.
SEM– SEM (Search Engine Marketing) is the process of obtaining traffic by purchasing ads on search engines. Basically it is a paid search and also referred to a PPC (Pay Per Click) or CPC (Cost Per Click) marketing.
This both techniques use keywords to drive traffic to the website. As we discussed before this both techniques should not viewed as competitive, but rather as complimentary because of they can be used together in a strongly synergistic manner which can help online marketers to enhance their traffic goals either in the short term or in the long term.
For generate ultimately sales this is important to drive traffic to our website and we need it for the ongoing regular basis long term. That why SEO and SEM can be beautifully used together. The main issue with SEO is it is very effective for driving traffic but results don’t happen overnight. It often takes several months or longer for SEO to generate significant levels of traffic. On the other side SEM generate results almost immediately. It is a paid technique, but can drive a large amount of traffic to your site.
SEO is a long-term “bedrock” traffic tool, and SEM is a short-term, supplemental traffic tool with a potential immediate return.