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Importance of Rel=”canonical” Tag in SEO

Rel=”canonical” tag is used in website source code and it is also the important part of the search engine optimization. It used to remove duplicity of page on the same site. Lets we discussed in details that why and how we use this tag.

I will explain you with the help of an example:-

A) http://www.website.com
B) http://www.website.com/page -id-123/~

These are the two different URL’s with the same content. So, we prefer those URL which is search or user friendly and easily readable or indexed by a spider (crawler).

In the above example 1st URL is easily readable and search friendly compare to 2nd one.

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Rel=”Canonical”

Canonical tag is used to hide the duplicate content which is present on your website. Generally, this tag is used in the right page url to make understand that it is the main url for that page of your website. This tag is very important for better ranking and results for right URL.

In our example shown below the page from item B) will be redirected to the right page by adding the following text in your source which is found in the head part of your webpage:

<link rel="canonical" href=" http://www.website.com/page -id-123/~>

Then whatever page you mentioned in the canonical link will be indexed in the search engine database. And the search engine will give highest priority for this page. Canonical link just gives the hint to search engines that which page is most important for us or our website.

Why we use this tag?

It is not a real Meta tag and by adding this rel=”canonical” tag you inform to search engine which your main page. But keep in mind this doesn’t mean that crawler will not pay attention on other page. That story is fabled.

How to add this tag on any website source?

Rel=”canonical” tag can be added by the following way mentioned below.

<link rel="canonical" href="url" />

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Posted by on February 27, 2014 in Dallas SEO Expert

 

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How to get Face book brand page likes

Today’s internet marketing trend is very popular. Now if we are talking about Facebook. So, in today’s IT industry everyone create their own Facebook page for business promotions.

If you are starting your Face book brand page so don’t worry, I will give you some tips by this blog post that how to get Face book likes and how to maintain your brand page reputation.

1) This is not a good idea to ask your friends and family to like your page- If you are managing a Face book account for your personal use then that thing is not matter, but if you access client’s Face book brand page then this not good because those peoples are not related to your client’s targeted market.

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2) Starting a blog is one of the fastest ways to keep your customers up to date on your brand page. If you write well then seriously you get the attraction from visitors.

3) You can begin campaigning on Face book. Target those peoples who liked your brand page. You can also filtered peoples by age, sex and location depends on you. This is the different and effective technique for buying likes and engages with potential customers.

4) You update daily your brand page, this is necessary to engage people because who liked your brand page, they read every update on own timeline. You can also add photos and videos because some peoples interested in photos and other multimedia content instead of content writing. So, try to give information to your customer with the help of attractive content and multimedia source.

 
 

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Hire SEO Expert for Content Optimization

Hire SEO Expert for content optimization is perhaps one of the most important factors in achieving high rankings in the major search engines for your website. Content of your site that will sell your products and make known to your visitors what services or information your site has to offer.

1. Unique and fresh content

Dallas SEO

Dallas SEO

If you are copied content from other website, then Search Engines will punish you website mainly Google. Even don’t post duplicate guest post or articles. This will harmful for your site and may leads to get penalties your website and your ranking will goes down than its current rankings. Before submitting any content, make sure it is not already exists. You can use some online websites like Copyscape, SEOSnacks, Dupli Checker to check duplicate content.

2. High quality content

High quality content is always king. Use targeting keyword in your content. Try to write keywords in first paragraph and last sentence it may make your content better. Maintain keyword density in your content otherwise your website will get punish for Keyword Stuffing. Don’t write too short or too long content. If your article is too short then search engines can easily identify that your content is spam. That’s why most of article submission sites only approve articles more than 300 words.

 
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Posted by on January 14, 2014 in Hire SEO Expert

 

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Internet Marketing Dallas is the Part of Business Plans

Online marketing, or we can also call the internet marketing, is a part of every business plan, which focuses on the promotion of different types of products and businesses with the use of websites and e-mails. Every day, online marketing is more and more often, so you must be ready for it. In this article, I will talk about marketing online, ways to improve and better understand it.

Internet marketing Dallas can be divided, but ultimately, they are all connected, because each different type of approach can be deal with the other approaches. These are:

  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Web Design
  • PPC (Pay Per Click)
  • Social Media
  • E-mail Marketing
  • Mobile and Affiliated Marketing

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Online marketing can help you in your search for “evolution” of your business and this is something that you should not give up so easily. A good online marketing needs time, but this time will one day save you a large sum of money, and I think this is a good reason for you…

 
 

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Google Launched New Update which Defines Semantic Searches

Google launched new updates before some days and its name is Humming Bird that especially focus on semantic searches. As you prepare your marketing campaign for SEO in 2014, it is important to hire SEO expert to be aware of the increasing role of semantic search and entity search, which will undoubtedly have an impact on the strategies you use. If you are not familiar with these terms, here’s a little lesson. Essentially, Google focuses more on understanding the significance of the search for a user to connect with the most relevant content. Previously, Google has placed strong emphasis on matching keywords in a request for a web page, but the search engine will be moving more and more away from it in the future.

As you build up your campaigns, keep this in mind and focus on providing potential customers with the information they need and the best user experience possible. Those mean providing quality word or content, connecting with the help of social signals, and enhance the mobile user experience.

If you need help develop the best strategies for your business, call us and we will do it for you. And do not forget to check with us in 2014 to the latest trends in SEO and changes to Google algorithms!

 
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Posted by on January 3, 2014 in Hire SEO Expert

 

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Charlotte SEO gives you tips about mobile SEO

In a number of significant ways the power of SEO for mobile marketing purposes differs from desktop optimization.  Target keywords may be shorter in length to account for the shorthand user behavior on mobile devices. We all know that mobile devices are constantly on the move so any optimization techniques must be geared specifically towards a smartphone user base.

Now the point is how much does mobile SEO optimization matter for your property?

Charlotte SEO share with you some important tips you need to follow in this optimization process called Mobile SEO.

  •  Mobile specific website design
  • Compatible with any screen through “responsive” design
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Mobile specific website design

For compatible run your website with mobile devices there are two methods.The first method is completely reconfiguring your website to make it mobile-compatible. By this way users of mobile devices or visitors will redirect to your website when browsing. The main thing that you have to ensure when applying this method is that users are redirected to your website correctly. If you are not redirected correctly then your potential guests might not be able to view your website.

Compatible with any screen through “responsive” design –

The second method is responsive design this technique is related to your website design. In this the unit you create on your site automatically adjusts their sizes on the page depending on the screen size. And that type of website design is recommended by Google as well

 
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Posted by on December 26, 2013 in Charlotte SEO

 

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Dallas SEO Expert : SEO And SEM are Complementary Not Competitors

Now a days SEO and SEM are not competing with each other they become complementing each other. Dallas SEO Expert is not focusing on using one or the other, they implement a strategy that used both SEO and SEM together. This can create a synergy that increases traffic to your website. More at this moment let me first define these terms:

SEO- SEO (Search Engine Optimization ) is the process of improving the visibility of a web page or website in all the major search engine’s search results.

SEM SEM (Search Engine Marketing) is the process of obtaining traffic by purchasing ads on search engines. Basically it is a paid search and also referred to a PPC  (Pay Per Click) or CPC (Cost Per Click) marketing.

Dallas SEO

Dallas SEO

This both techniques use keywords to drive traffic to the website. As we discussed before this both techniques should not viewed as competitive, but rather as complimentary because of they can be used together in a strongly synergistic manner which can help online marketers to enhance their traffic goals either in the short term or in the long term.

For generate ultimately sales this is important to drive traffic to our website and we need it for the ongoing regular basis long term. That why SEO and SEM can be beautifully used together. The main issue with SEO is it is very effective for driving traffic but results don’t happen overnight. It often takes several months or longer for SEO to generate significant levels of traffic. On the other side SEM generate results almost immediately. It is a paid technique, but can drive a large amount of traffic to your site.

SEO is a long-term “bedrock” traffic tool, and SEM is a short-term, supplemental traffic tool with a potential immediate return.

 
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Posted by on December 24, 2013 in Dallas SEO Expert

 

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